Having looked at my network model again, I realized that I haven't approached all of the weak-ties in it- brands that I collaborate with, to be exact. I do know them through my blog and email business conversations, but we are not familiar enough with each other and they are from all over the world and of all ages. I felt that I needed to correct that mistake, so I wrote to few of brand represents with following questions:
There are a lot of brand partnerships in today's market, when companies send out free things to bloggers. What do you think of this practice? (e.g. Is it mutually beneficial? Does one side benefit more than another? Please explain)
How much more/less effective are blog collaborations rather than magazines/printed editions?
Since I've managed to cover readers/bloggers attitudes and opinions on the matter, I felt it was essential to get brands side as well. In fact, writing this post made me realise that the link between these three parties could be easily represented by a circle model "brands-bloggers-readers-brands" if that makes any sense (the brands send free clothes to the bloggers- the bloggers demonstrate the clothes to their readers- the readers purchase clothes from that brand- the brand sends more clothes to the bloggers). Don't know if anyone has come up with this thought before, but I find it quite interesting!
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