Saturday, February 25
Friday, February 24
Surveys: Survs.com Results
Here is a little overall preview of it, however I will avoid including the link with full results she had provided for the privacy reasons, but it's available to me and there's plenty of information to analyze. Definitely worth taking a look at, so thank you, Marita!
Thursday, February 23
Blogging Benefits: LFW
During the past week I got lucky enough to attend a few shows and presentations at London Fashion Week. I am still trying to understand how everything works, but this season I definitely learned a lesson relying on my own experience and having spoken to blogger friends- when it comes to the shows, don't wait until you get noticed and invited and apply yourself at least a month in advance. Having applied as press just a few days in advance, I still got about 10 invites, but all of the biggest shows would be fully booked. The full coverage of the events I managed to attend can be found on my personal blog here and here.
Labels:
Event,
Fashion,
Inspiration,
Trends
Tuesday, February 21
Presentation: Assessment Criterias
Content
1. Your research area
1. Your research area
‐ why your issue is current and important.
‐ Your hypothesis – see above
‐ show evidence of your knowledge of this topic by quoting from
newspaper articles, TV programmes, library books, websites
(secondary research).
‐ How did you refine your research area?
‐ Justification for the kinds of questions you asked your network.
Were they neutral, were they qualitative or quantitative?
2. Networks
‐ What is a network?
‐ What does your network look like? Centralised, decentralised,
distributed? Use Martin Raymond chapter on networks to help.
‐ How and why should we use networks for research?
‐ How did you use your network for this particular research?
‐ What are/were your network’s limits?
‐ How diverse is your network?
‐ Weak and strong ties.
‐ Connectors.
3. Your results
‐ Weak and strong ties.
‐ Connectors.
3. Your results
‐ what does your research tell us that’s new?
‐ Was it predictable or were there any surprises?
‐ Show your audience in graphs and tables what your network
thinks.
‐ Did you get any interesting comments – what were they?
‐ Is it the same as the current thinking in the media or books or
have you identified a new trend?
‐ What is the ‘zeitgeist’?
4. Reflection
‐ What worked and what didn’t work.
‐ Was your network adequate to answer your questions?
‐ Were your questions successful in gaining the information you
needed?
‐ Were your results skewed by your network?
‐ What would you do differently next time?
Monday, February 20
Interview: Blog Partnerships From Brands Perspective - Answers
Wow! I have to say that answers on these questions exceeded all my expectations as I haven't expected brands to be so willing to reveal their thoughts to me, but in fact- they did and they told me more than I could wish for!
I have received the answers from 5 different PR agents of 5 different brands. Since the answers were extremely open and wordy, I have included all of them inside this post.
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