Thursday, February 9

Karen from WDUGT On Advertising

Here are some more e-mail conversations with Karen from 2 years ago, that I remembered about and thought they would come useful. This time Karen speaks about  blog advertising issues:


Karen from WDUGT on Free Clothes Samples

I was randomly speaking to Karen from WhereDidUGetThat when we touched the topic of freebies that are being sent to bloggers, including myself. Below are few things that she had to say on the matter, that definitely made me give it a thought and perhaps even reconsider my relation to that wonderful "benefit". (click to see the original size)

Wednesday, February 8

Diagrams: How do Bloggers Communicate?


A diagram found on Internet which displays the way the blog community bonds. It sure reminds me of decentralized network model which in this case probably means bigger bloggers representing super-nodes with a lot of connections and followers.

My Topic: Possible Questions

No matter for how long I've been putting away the most important difficult part- it's time to decide on the questions! What is it I want to find out? What will be my questions and which particular network I will test them on? How will I get qualitative and quantitative data? Right now my head is exploding from defragmented ideas, but nothing is clear yet!
Relying on these posts here, here and here this is my possible plan:
  1. A blogger by profession: interview a fellow blogger who works full time about all the pros and cons of this choice. Does it pay off? What are the perspectives of the career? etc
  2. Blogs vs traditional media: create a survey on peoples opinions about today's value of both 
  3. Blog collaborations and brand partnerships: use another survey (ask bloggers) and ask a question to brands via email
  4. Successful blog: what makes a great blog? ask the question on Facebook, Formspring, Twitter and Blogspot
  5. Qualitative data: interview people in person whether a) they have a personal blog b) whether they read other blogs (if yes, what type?)

Tuesday, February 7

My Topic: Possible Ideas

Having agreed on a general topic, I am yet struggling to decide which aspects I will be mainly focusing on as there are so many of them to blogging and right now I've got a great mess in my head! I thought I'd put together some questions/ideas to help me organize my thoughts and see what is it I want to find out. I might even use some of them as my main questions or just include them in my questionnaires/interviews.
  • types of bloggers and blogs
  • pros and cons of blogging
  • blogging and traditional media
  • influence of blogs on different aspects
  • bloggers by profession
  • reasons why people blog
  • how to success in blogging
  • making money blogging
  • brand relationships

Image source:
http://sem-group.net/search-engine-optimization-blog/little-things-bloggers-crave-and-most-never-get/

Sunday, February 5

Social Media in Higher Education

Schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the reigns on both sides, with mixed results.

The infographic below takes a look at how schools have fared with social media over the last few years — what platforms are best, where they’ve succeeded, and the challenges that lay ahead.


Infographic by onlineuniversities.com.
Image courtesy of
iStockphoto, YinYang